Digital Perspectives dinner: Technology in Media

With the rise of digital video platforms, such as Netflix and Amazon Prime, coupled with the trend for cinema quality screens and audio in the home, the TV industry is currently enjoying a major resurgence.

Picking up on this important theme Nigel Sharrocks, Chairman of Group IMD, led the evening’s discussion, drawing from his 30 years’ experience, on how this new era of ‘always on, universally available’ content will shape the relationship between consumers, advertisers, broadcasters and agencies.

Guests were made up of a mixture of TV, digital and publishing specialists, who concluded that there is great opportunity in building trusted brand relationships between content titles and audiences in a way that atomises the previous stereotypes of demographic segmentation relating to choice of TV channel.