Inflexion completes buyout of Group IMD

Inflexion is pleased to announce the buyout of Group IMD, a market leading technology business and cloud-based provider of distribution workflow for the global advertising industry, from funds managed by Vitruvian Partners.

Headquartered in London, Group IMD automates the distribution workflow of video advertisements from advertising agencies and production companies to broadcasters and the online video industry. The business connects over 2,500 clients and 14,000 digital and linear media channels in more than 100 countries. Its proprietary platform, IMD Cloud, is the only global, fully-automated, entirely cloud-native platform for broadcast-grade, video advertising distribution workflow. With mission-critical technology, IMD Cloud is relied upon to proficiently distribute a significant proportion of video advertising in many markets.

Group IMD has grown strongly, recently expanding into South America and China. The company operates in the global market for advertising distribution which is currently valued at c.£300m and forecast to grow at 15% per annum.

Inflexion is backing the highly experienced management team and will support an acceleration in international expansion, target selected acquisitions to extend Group IMD’s product offering and further invest in its leading cloud-based technology platform. Inflexion’s TMT experience and international reach, with local in-country experts in Asia and South America, made us a natural partner for Group IMD’s next phase of growth.

Simon Turner, Managing Partner at Inflexion, commented: “We are delighted to be backing the buyout of Group IMD, a market leading business with an international footprint and what we believe to be a best-in-class technology platform. Group IMD operates in a global, fast growth market and we’re looking forward to working alongside Simon Cox and his ambitious team as they further accelerate the company’s international expansion.”

Simon Cox, CEO of Group IMD, commented: “With Inflexion’s help, we’re excited to extend our platform to bring new solutions to more clients across the world and help them improve their business. Our clients are our number one priority, business will continue as usual and the same management team will lead the next stage of Group IMD’s journey.”

Inflexion was advised by DC Advisory, Squire Patton Boggs and Deloitte Tax.