Inflexion, a leading European mid-market private equity firm, is pleased to announce it has completed the sale of its investment in Automotive Transformation Group (“ATG”), an innovative provider of automotive retailing solutions, to Keyloop, a leading global automotive technology company.  The five-year partnership saw significant M&A, technology enhancement and international expansion.

Headquartered in Kent, UK, ATG’s technology offering is chosen by automotive retailers, OEMs, financiers and fleet suppliers in more than 80 countries and at over 10,000 retail locations to help make the car buying experience easier.  The company’s 330 employees serve many large, multinational customers including Mercedes Benz, Jaguar Land Rover, Ford Credit, Marshall Group and Jardine Motors.

Inflexion invested in Autofutura initially in 2019 and subsequently drove the transformational merger with GForces in 2020, followed by the acquisitions of Chrysalis and Salesmaster in 2021. The enlarged group rebranded as ATG and Inflexion supported the integration and global roll-out of its technology to deliver the first truly omnichannel retail solution for the automotive industry. During the ownership period, Inflexion supported an international roll-out strategy across Europe and the Middle East, as well as strengthened and professionalised the management team for the next stage of growth.

We are tremendously proud of helping build ATG into the innovative and successful company it is today. It has been a pleasure to work with the management team on building such a unique proposition in the European automotive technology marketplace.

Malcolm Coffin, Partner and Head of Enterprise Fund, Inflexion

The investment from Inflexion has allowed us to scale faster through M&A and expand the range of products and services offered to our customer base. The Inflexion team have helped us integrate separate businesses, drive significant product innovation, while continuing to maintain our high service levels for our clients. It has been a major help to have engaged and aligned investors supporting the delivery of our strategy.

Tim Smith, Chief Executive, ATG