Ada is an Assistant Director in the Value Acceleration team focused on commercial strategy. She supports the investment team on pre-deal due diligence and supports Inflexion’s portfolio on proposition, pricing and sales effectiveness initiatives in order to accelerate growth.

Prior to joining Inflexion, she spent 8 years as an independent consultant advising a range of private equity-backed businesses on value creation initiatives, including two Inflexion companies, Chambers & Partners and Peach. She began her career at Simon-Kucher & Partners and worked at RBS in their internal consulting team.

She is Swedish of Vietnamese origin and has been calling London her home for 15+ years. Ada loves cooking, travelling and being outdoors in the nature hiking and skiing. She enjoys sampling wines and completed a wine diploma from WSET.

She holds a BSc degree in Chemistry from University College London.