The company 

Headquartered in Kent, UK, ATG’s technology offering is used by automotive retailers, OEMs, financiers and fleet suppliers in more than 80 countries and at over 10,000 retail locations to help make the car buying experience easier.  The company’s 330 employees serve large, multinational customers including Mercedes Benz, Jaguar Land Rover, Ford Credit, Marshall Group and Jardine Motors.

The Inflexion investment

Inflexion invested in Autofutura initially in 2019 and subsequently drove the transformational merger with GForces in 2020, followed by the acquisitions of Chrysalis and Salesmaster in 2021. The enlarged group rebranded as ATG and Inflexion supported the integration and global roll-out of its technology to deliver the first truly omnichannel retail solution for the automotive industry.

The Inflexion difference

ATG was well positioned for future growth in a large, global market. Inflexion facilitated ATG's international expansion, helping the business establish a presence in Europe and the Middle East. Throughout their ownership, Inflexion supported significant technology enhancements, while also strengthening and professionalising the management team for continued growth.

The investment from Inflexion has allowed us to scale faster through M&A and expand the range of products and services offered to our customer base. The Inflexion team have helped us navigate the strategic and operational complexity of integrating 4 businesses while maintaining high service levels for our growing customer base. As CEO, it is a major help to have engaged and aligned investors supporting the delivery of our strategy.

Tim Smith, CEO, Automotive Transformation Group