The company 

Hertfordshire, UK-based Lintbells was founded almost two decades ago by Dr John Howie DL and John Davies, to provide pets and their owners with scientifically supported supplements to support chronic health conditions. Lintbells’ products are sold under the YuMOVE brand umbrella, encompassing the UK’s number one joint mobility supplement for dogs and cats, as well as supplements to support digestive health, anxiety, skin & coat and dental.

The Inflexion investment

Since the 2017 investment, Inflexion’s in-house teams have supported Lintbells across a range of growth opportunities, including the expansion of its highly successful direct-to-consumer channel. Inflexion has also facilitated Lintbells' successful expansion into the US, both organically and through the acquisition of Walkin’ Pets.

The Inflexion difference

Inflexion supported Lintbells to achieve B Corp accreditation, reflecting its impressive ESG achievements. The partnership also facilitated the planned succession of Co-founder John Howie, who set the business up in 2006, with Fiona Hope brought in as Chief Commercial Officer shortly after the Inflexion investment and taking over as CEO in 2022.

Lintbells’ journey over the last few years has been one of high-quality growth. Inflexion’s backing and partnership enabled us not only to achieve our goals more quickly but to aspire to even greater ones. Their network was invaluable in expanding our digital capabilities and bringing our supplements to the US.

Fiona Hope, Chief Executive, Lintbells