The company

Virgin Experience Days is a leading provider of curated experiences, inspiring gift ideas for customers across the UK and US. Over a million experiences were sold to both consumers and c.1,000 corporate clients in 2021. The company offers an extensive range of 5,000 experiences, from skydiving to luxury breaks, derived from its network of longstanding relationships with suppliers including Fortnum & Mason, Red Bull Racing and Bletchley Park.

The Inflexion investment

Inflexion backed Virgin Experience Days in late 2017. A majority stake in the business was sold to Equistone Partners Europe in 2022 and Inflexion retained a minority stake through its Enterprise Fund.

The Inflexion difference

Inflexion supported the company’s growth and expansion into new markets, both organically and by acquisition. Our experienced in-house Digital team and investment in the company’s technology platform significantly improved the consumer proposition and helped attract new customers, whilst the acquisition of US experience gifting business Cloud 9 Living, subsequently rebranded as Virgin Experience Gifts, established a platform for growth in the US. Inflexion also supported the relaunch of the B2B division of the business, called Virgin Incentives, substantially expanding the business’s client base.

We have seen significant growth over recent years, with the support of Inflexion, including more than doubling our team and launching the Virgin Experience Gifts brand into the US market. Alongside our new majority investors Equistone we will look to further enhance our offering and cement our sector leadership in the UK and US. We are excited to have found a partner that shares our enthusiasm in what we’ve built and our vision to continue to bring incredible experiences to people looking to make new memories with loved ones.

Richard Hurd-Wood, former CEO, Virgin Experience Days